The 4 Essentials: A Misfit's Journey to Mindset, Strategies, Values & Purpose

#1 Amazon | NYT Bestseller | Certified Masterclass Edition with Audio + E-Book + Bonus Tools is available only at Learn.CliffMichaels.com. For Paperback, Kindle, or Audible, see Amazon.com.

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New York Times Bestseller | #1 Amazon
By CLIFF MICHAELS
A Mini Memoir, Short Stories & Paradigm Shift in Global Education

BOOK SUMMARY: Taking readers on a street-smart journey about academic, career & business choices, Cliff Michaels provides a thought-provoking narrative on 4 Essentials to success & happiness (mindset, strategies, values, purpose). Exploring paradigm shifts in global education, Cliff shares lessons as a dyslexic student who dropped out of USC at 19, then launched companies in real estate, finance, and technology. Ultimately discovering his greater purpose after a multi-million dollar Dotcom failure in 2000, Cliff draws upon historic & modern mentors from daVinci and Spielberg to athletes, activists, and groundbreaking entrepreneurs. Written with passion and purpose, "The 4 Essentials" empower anyone to earn their Real-World MBA (a Masters in Basic Abilities).

FUN FACTS: With each sale, books are donated to communities in need. Originally titled "The 4 Essentials of Entrepreneurial Thinking," Cliff updated the title in 2016 when fans sent letters sharing their misfit journeys.

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Testimonials

“Cliff’s formula for life, careers & entrepreneurs shifts the way we teach & learn success principles. The response by 300 students at USC’s #1 entrepreneur class was amazing!” Blake Spencer • Class President, USC Business School

“The 4 Essentials is a fun read. Like Cliff, it’s full of passion with new ideas and timeless wisdom.” Dave Logan • USC Professor, NYT Bestseller “Tribal Leadership”

“Cliff’s writing is full of inspiration & practical lessons. I highly recommend "The 4 Essentials.” Blake Mycoskie • CEO, TOMS Shoes, NYT Bestseller “Start Something That Matters”