New York Times Bestseller
By CLIFF MICHAELS
A Mini Memoir, Short Stories & Paradigm Shift in Global Education

 

BOOK SUMMARY: Taking readers on a street-smart journey about life & entrepreneurship, Cliff Michaels provides a thought-provoking tour de force on 4 Essentials for success (mindset, strategies, values, purpose). Exploring paradigm shifts in education, Cliff shares lessons from the edge as a dyslexic student who dropped out of USC (University of Southern California) at 19, then launched companies in real estate, finance, and pioneering technology as he discovered his greater mission. Part rebel & misfit, Cliff draws upon historic & modern mentors from Socrates, daVinci & Spielberg, to athletes, activists & entrepreneurs. The eye-opening journey illustrates how The 4 Essentials empower anyone to earn a Real-World MBA (Masters in Basic Abilities).

 

GIVING BACK: With each sale, Cliff donates books & e-courses to students & schools in need.

 

FUN FACTS: Originally titled The 4 Essentials of Entrepreneurial Thinking (What Successful People Didn’t Learn in School), Cliff shortened the book title in 2016 to: The 4 Essentials: A Misfit's Journey. The change was inspired by teachers & students worldwide who shared their misfit stories with Cliff (as much about life skills as entrepreneurship). The shorter title and 2nd edition soon followed. After a series of guest lectures at schools & universities, Cliff was also honored to hear that his book was added to curriculums ranging from The Arts & Sciences to Sports & Business.