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Bonus Tools, Tour Highlights, Challenge Exercises  + MORE!






New York Times Bestseller
A Mini Memoir, Short Stories & Paradigm Shift in Global Education


BOOK SUMMARY: Taking readers on a street-smart journey about life & entrepreneurship, Cliff Michaels provides a thought-provoking tour de force on 4 Essentials for success (mindset, strategies, values, purpose). Exploring paradigm shifts in education, Cliff shares lessons from the edge as a dyslexic student who dropped out of USC (University of Southern California) at 19, then launched companies in real estate, finance, and pioneering technology as he discovered his greater mission. Part rebel & misfit, Cliff draws upon historic & modern mentors from Socrates, daVinci & Spielberg, to athletes, activists & entrepreneurs. The eye-opening journey illustrates how The 4 Essentials empower anyone to earn a Real-World MBA (Masters in Basic Abilities).


GIVING BACK: With each sale, Cliff donates books & e-courses to students & schools in need.


FUN FACTS: Originally titled The 4 Essentials of Entrepreneurial Thinking (What Successful People Didn’t Learn in School), Cliff shortened the book title in 2016 to: The 4 Essentials: A Misfit's Journey. The change was inspired by teachers & students worldwide who shared their misfit stories with Cliff (as much about life skills as entrepreneurship). The shorter title and 2nd edition soon followed. After a series of guest lectures at schools & universities, Cliff was also honored to hear that his book was added to curriculums ranging from The Arts & Sciences to Sports & Business.

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What They Say

“Cliff’s formula for life, careers & entrepreneurs shifts the way we teach & learn success principles. The response by 300 students at USC’s #1 entrepreneur class was amazing!”  Blake Spencer  Class President, USC Business School

“The 4 Essentials is a fun read. Like Cliff, it’s full of passion with new ideas and timeless wisdom.”  Dave Logan • USC Professor, NYT Bestseller “Tribal Leadership”

“Cliff’s writing is full of inspiration & practical lessons. I highly recommend his book The 4 Essentials.”  Blake Mycoskie • Founder/CEO, TOMS Shoes, NYT Bestseller “Start Something That Matters”

“Cliff Michaels delivers a powerful path to profits, passion, and purpose.” Tony Hsieh • CEO, Zappos, NYT Bestseller “Delivering Happiness”

“The 4 Essentials should be required reading from classroom to boardroom.”  Jim Weldon • Founder/CEO, Trovo

“I use Cliff’s book The 4 Essentials as part of my curriculum. My students ranked him our #1 speaker.” Alice Heiman • Entrepreneur Prof, Univ of Nevada

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