New York Times Bestseller | #1 Amazon
By CLIFF MICHAELS
A Mini Memoir, Short Stories & Paradigm Shift in Global Education
BOOK SUMMARY: Taking readers on a street-smart journey about life & entrepreneurship, Cliff Michaels provides a thought-provoking narrative on 4 Essentials for success & happiness (mindset, strategies, values, purpose). Exploring paradigm shifts in education, Cliff shares lessons from the edge as a dyslexic student who dropped out of USC at 19, then launched companies in real estate, finance, and pioneering technology, soon discovering his greater mission. Part rebel & misfit, Cliff draws upon historic & modern mentors from daVinci and Spielberg to athletes, activists, and entrepreneurs. The eye-opening journey illustrates how The 4 Essentials empower anyone to earn a Real-World MBA (Masters in Basic Abilities).
GIVING BACK: With each sale, Cliff donates books & e-courses to students & schools in need.
FUN FACT: The book was originally subtitled "The 4 Essentials of Entrepreneurial Thinking: What Successful People Didn't Learn in School." When fans sent letters sharing their "misfit journeys", Cliff updated the sub-title to reflect the book's broader themes. The 4 Essentials has since been added to a variety of high school & college curriculums.