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My Backstory & Highlights of "The 4 Essentials" • Talk Filmed at USC

cliff704
Apr 9, 2024
1 min read

Updated: Mar 9


In 2012, I published "The 4 Essentials: A Misfit's Journey to Mindset, Startegies, Values & Purpose," a mini memoir featuring lessons from street-smart mentors and historical figures. Originally titled "The 4 Essentials of Entrepreneurial Thinking: What Successful People Didn't Learn in School," the following clip highlights a fun chat I had with Professor Dave Belasco's entrepreneur class at USC, highlighting my back story and a few highlights from the book.





 
 
 

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